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New Leadership Texas: Day Three

By Megan Chapa

Breakfast started at 8 a.m. and there we chatted about the past day’s events and the one before us. It was interesting to exchange opinions about the presentations and workshops and how we were going to practice them in our communities.

Next, was a fundraising workshop, Go Fish: How to Catch (and keep) Contributors, by Ms. Nancy Bocskor. This was an interesting presentation where we learned many fascinating strategies on how to raise money. This was not only beneficial to those interested in politics, but also those who plan to work with non-profits organizations. We also learned the investor triangle and how to access low, mid, and big dollar donors. Fundraising goes hand-in-hand with relationship building and asking for what you want. Furthermore, without mastering the art of negotiation, it’s not possible to raise funds.

After a short break, Ms. Whitney Harp, introduced the Political Action Project that was assigned to us. For the next few days we will be studying House Bill 5 (HB5) and reenacting the committee hearing. This house bill changes graduation plans and introduces endorsements that will replace some of the previous required courses like algebra II. Everyone was assigned someone who played a significant role in respect to this bill. For example, some were arguing in favor of the bill, others against, and even some neutral. I was assigned Representative Alma Allen of District 131, who was in favor of HB5 with the exception that records be kept on the demographics of graduation plans selected by students. This amendment was added to ensure that HB5 was fair and did not serve as a hindrance or disadvantage for lower socioeconomic students. All were excited to see the future of this project.  (editor’s note: the Governor signed this bill the day following this blog.)

Chicken wraps were served for lunch with a side of chips and fruit. We mingled and I conspired with others to help overcome those against HB5. After lunch there was also time reserved to work on our projects. I did some research on Honorable Alma Allen to get a feel of her character and moral integrity, both of which I plan to embody with grace and vigor. She is inspiring who has impacted policy in a positive way.

The afternoon was quite interesting and personal. The concept was to understand others and not be consumed by stereotypes. The theme was “The Danger of the Single Story.” We watched videos of women from Nigeria who have overcome the difficulties and are now represented in parliament. Their story was to defeat the stereotypes and overthrow corruption in Nigeria. This also segued into sharing cultural artifacts we were asked to bring.

Cultural_Artifacts

We broke up into groups of eight and shared a little piece of our culture or background. This time was memorable and moving. I learned about victories, defeats, and most importantly, the growth that was developed through our experiences. I was inspired by Alyssa Davenport-Herbst. Alyssa struggles with a disability that has affected her speech. Despite all, she thrives in her academics and community involvement. She is a brilliant physicist who aspires to write science policy. She brought a book that tells the success story of many innovators and explained how this was where she draws inspiration to make a difference. Cultures are expansive.

Research_2

We had dinner and after a brief discussion on Political Decision Making with Representative Mary E. Gonzales. She told us her story and the difficult situations that have affected her life. It was great insight on what to expect in and out of the political arena.

Mary_Gonzales_Group

To end the night we gathered around the fire and made s’mores!

Smores

I thought it was pretty “sweet” to mingle with my new friends; people who began to unmask and be themselves. I am grateful for their diverse views and their representation across the political spectrum.

 

Unknown's avatarAuthor mikeyawnPosted on June 11, 2015Categories Civic Engagement, Law, Politics, VolunteerTags HB 5 Texas Legislature, LEAP Center, Megan Chapa, New Leadership Program, Representative Mary Gonzales, SHSULeave a comment on New Leadership Texas: Day Three

New Leadership Texas: Day Two

By Kaitlyn Tyra

After an evening of rest, we awoke refreshed and ready for a full day of learning and adventure with our fellow NEW Texas Leadership participants.

Group_Photo

Following a quick breakfast, our first session of the day taught us about our leadership style. Each participant took the True Colors assessment which proved to be mostly accurate for much of the group. The presenter of this session, Dr. Smita Ruzicka, Assistant Dean of Students at UT Austin, explained how each leadership style was represented by a color. My true color is gold which means I am dependable, hardworking, punctual, organized, and sensible (editor’s note: sounds exactly right!).  Along with the rest of the description, this leadership style described me almost perfectly.

To prepare for the keynote address and networking reception, Nancy Bocskor, a democracy coach and President of the Nancy Bocskor Company, gave us some of her tips on networking. As an ever-evolving college student, the advice was a great reminder of things I already do to while networking but also of some new ideas to help establish my personal brand.

Participants stole a short break for lunch before walking across campus for the conference’s keynote address. This year, the NLT keynote address was given by Senator Judith Zaffirini from District 21. Senator Zaffirini was the first Latina senator in Texas and has now been serving for 28 years. Throughout her legislative career, Senator Zaffirini has passed an astounding 897 bills. Spending the majority of her presentation giving us power tools to help further our careers, Senator Zaffirini discussed how crucial understanding Bloom’s Taxonomy and the effective use of ethos, pathos, and logos have been to her success in the male-dominated world of politics.

Zaffirini_Speaking

Senator Zaffirini wanted the NLT participants to take away the importance of understanding that representatives are public servants and that politics isn’t about themselves. To be a successful public servant, you have to remember why you are in office; because of your constituents. This served as a refreshing reminder which inspired us to further our aspirations for the benefit of our communities. At the end participants had the opportunity to network with various guests, including Senator Zaffirini and her staff members which many participants enjoyed because it allowed us to learn about other possible career paths.

Chapa_Zaffirini_Tyra

Our last panel discussion of the day prompted participants to consider why we should run for office. The panelists included Representative Carol Alvarado from District 145 and Judge Lora Livingston from Travis County among various other respectable, elected women. Not only did they discuss the challenges they have faced as women in political office, but also ways to overcome those obstacles. The panel consisted of persistent women with a passion for serving others which I personally connected with.

Speaker_Panel_2

The end of the evening proved to be fun and relaxing while we enjoyed pizza and documentaries. True to the theme of the conference, we watched documentaries focused on women’s involvement in politics. With a full day of learning and networking behind us, we retired to our rooms enthusiastic about what tomorrow will bring!

Unknown's avatarAuthor mikeyawnPosted on June 9, 2015Categories Civic Engagement, Politics, TravelTags Kaitlyn Tyra, LEAP Center, Megan Chapa, New Leadership Texas, SHSU, UTLeave a comment on New Leadership Texas: Day Two

New Leadership Texas: Day One

By Megan Chapa

Sunday morning, June 7, 2015,  came extremely early and that meant it was time to hit the road and head to Austin, Texas. It was a nice drive, but nerve wrecking to say the least; mostly because we had no idea what to expect at NEW Leadership Texas (NLT) . We recited facts about the House Bill 5, practiced using our best smiles, and informed one another about all the interesting facts of the keynote speakers that would be speaking in the NLT program. New Leadership Texas is a summer institute that focuses on women in politics and the essential skills that produce success in public service.

We arrived at University of Texas just in time to unpack and head to lunch. Vegetable lasagna, salad, and breadsticks were served along with a selection of cold beverages. During this lunch period we introduced ourselves to our fellow participants. I learned the diverse ages, social classes, cultures, and areas that were being represented here at the summer institute. Although all of us were nervous, the energy that filled the room was great. There were non-stop laughs and conversation.

Lunch_Tyra_Chapa

Directly following lunch we headed back to the Texas Rivers Room for an ice-breaker activity with Ms. Kathy Stanton, a PhD psychology student at the University of Texas. The activities were engaging and required everyone to depart from their comfort zones. This was definitely a time of fun and sentimental value. We opened up about issues we had and also laughed at some. Ms. Stanton did not let us conclude the arguments until we all reached a state of comfort with each other.

Next was the workshop of Effective Presentations and Communications by PhD student, Maegan Stephens, which was interesting because she also presented at our recent New Politics Forum Campaign Bootcamp.  We learned about speeches of introduction and interview pointers. It was in this time that I learned an hour later I’d have to practice what I’ve learned about introductions and introduce Ms. Nancy Bocskor. I was anxious because I was one of the first presenters, but excited to practice what I had just learned. Moreover, it was exciting to me because I had spent significant time with Ms. Bocskor in the spring, when the LEAP Center had brought her to SHSU to speak to students.  I followed up on my existing knowledge of her by briefly interviewing her about the fascinating coaching she’s done regarding women and politics, both, foreign and domestically. The introduction was great and I used everything I learned.

Bocskor

The latter part of the evening consisted of a presentation on Political Texas Women, small group discussions about political issues we face in our communities, and a discussion panel that included various successful women on the topic of leadership. In the discussion panel, one of my favorite quotes from Ms. Mavis Knight. She said, “Leadership is not a title I give to myself, it is given to me by others–which is more rewarding.” This reaffirmed the importance of impacting others, especially through public service.

Speaker_Panel

The first day concluded with some ice cream and socializing. It was a “cool” way to end the night with amazing women leaders. It was also a time to reminisce and internalize all of the great tips and information we learned about.

I am excited to see what the coming days will bring and what I will learn.

Unknown's avatarAuthor mikeyawnPosted on June 9, 2015June 9, 2015Categories Civic Engagement, Politics, TravelTags LEAP Center, New Leadership Texas, SHSU, University of TexasLeave a comment on New Leadership Texas: Day One

Citizenship Class

For the eighth consecutive year, the LEAP Center (and its forerunner, the Junior Fellows) partnered with the Huntsville Public Library to lead a spring Citizenship class to immigrants.  The class is five weeks long, one night a week, and it covers the major material on the Naturalization Exam.

This year, we had more than 30 people sign up, but scheduling difficulties reduced the number of immigrants who actually attended.  With a core of about 10-15 immigrants per night, the LEAP Center students and volunteers (thank you Terry Stivers, Roberta Plant, and Carol Hayes) worked with these immigrants to help them learn American history and government.  We had a fun kick-off, with the Mayor and council members stopping by on the first night (on their way to the parade):

LEAP Center Students & Councilmembers
LEAP Center Students & Councilmembers

To become a citizen, an immigrant must meet certain legal requirements.  They have to be in the country for a specific length of time (which varies by whether you are married to a US citizen), have generally followed the law, and not have any egregious moral failings.

The test itself includes an oral section, where immigrants read statements; a written section, where immigrants write down sentences read to them; an oral interview, in which immigrants are asked about their past and behaviors (“are you often drunk?“, “have you ever been a prostitute?”); and they must answer correctly at least six out of ten questions pertaining to American government and history.

These questions range from naming one of the two longest rivers in the US to knowing three cabinet posts to knowing the name of the national anthem.

We covered these major topics over the course of the first four weeks.  Karla Rosales, who took a leadership role in the program by virtue of her internship with the Huntsville Public Library, led off the proceedings with a bit of instructions…

Karla Rosales Presents to Immigrants
    Karla Rosales Presents to Immigrants

Although most of the presentations were led by Professor Yawn, the students worked with small groups of immigrants throughout the program.

Citizenship_WorkIt was also nice to receive community support.  On week four, for example, the Daughters of the American Revolution attended and provided American-themed gifts to the immigrants–flags, pocket constitutions, pencils, and other fun things.

Patsyann Reed on Behalf of DAR
       Patsyann Reed on Behalf of DAR

This was a big hit, especially among some of the immigrants’ children:

Caden_DAR_Gift_WebOn the final week of the immigration class, the immigrants and volunteers relive the first Thanksgiving, with all participants bringing dishes from their native country and joining in a celebratory feast.  The food is great!

Thanksgiving Dinner
                                Thanksgiving Dinner

Another special feature of the final week is the presentation made by Audrey Biggar, a local immigration attorney.  She graciously agrees to assist the immigrants and provide advice for navigating the process. (She is also President of the Walker County Bar Association, making her one of the more civic-minded of the local bar.)  She also brings great Thai food to the dinner!

Audrey Biggar Presents
             Audrey Biggar Presents

Finally, the immigrants receive a certificate of completion, a prelude, we hope, to citizenship.

Jorge and Karla
                             Jorge and Karla

And with one final group photo, the class is over.

Immigrants_StudentsFortunately, it wasn’t long before the students and immigrants got back together.  The Huntsville City Council invited the immigrants to a City Council meeting to be recognized for their efforts.

Woodward_Yawn_Immigrants_2For the immigrants and the students, it was their first-ever City Council meeting and, again, a big hit among the kids.

Caden_Damien

Over the past eight years, the LEAP Center has worked with about 150 immigrants from more than 20 countries.  Approximately 40 have obtained their citizenship.

Unknown's avatarAuthor mikeyawnPosted on June 6, 2015Categories Civic Engagement, Law, Politics, Volunteer, VolunteeringTags Citizenship, Huntsville City Council, Huntsville Public Library, Immigration, LEAP Center, SHSU, VolunteerismLeave a comment on Citizenship Class

LEAP Center Students Meet Governor Abbott

LEAP Students were eager to start our final day in Austin. After grabbing a quick breakfast at the hotel, we headed to the Capitol to meet up with the Austin Interns. For the interns and capitol staff, today was an exciting day because it marked the end of Texas’s 84th Legislative session. For LEAP Students, it was an exciting opportunity to see the Texas Legislature in action.

Final_Day

A Junior Fellow Alum and present Advance Aide for Governor Abbott, Blake Roach arranged a photo opportunity for the Sam Houston Interns and LEAP Students! It was such an exciting opportunity for us as we were invited to meet Governor Abbott.

As we entered the Governors Reception Room, many students were eager, with maybe a few jittery nerves as they admired the intricate detailing from the molding to the door hinges. Shortly after we arrived, Governor Abbott entered and asked about us our majors and goals and such, and then we took a photo:

Abbott_LEAP_Revised_Web

Meeting Governor Abbott was the highlight of our weekend and made our trip unforgettable. Not only did Governor Abbott schedule time out of his busy day to take pictures with us, but he also was very personable and friendly. Many thanks to Governor Abbott for taking time out of his incredibly busy day and to Blake Roach for arranging this memorable meet and greet.

After meeting Governor Abbott, LEAP Students and the Austin Interns hurried over to the House Gallery to hear the resolution and recognition of the Sam Houston Interns by Representative John Otto. It was a memorable experience for the Austin Interns to be recognized for all their hard work during the session. For visiting LEAP students, the entire experience should provide much motivation to work hard and stay focused on the goal of interning during the next legislative session.

After watching all of the Austin Interns get recognized by Representative Otto, Sadie McLaughlin, one of the Interns, gave us a tour of Representative Otto’s Office.

Sadie_Office

While at Representative Otto’s office we met up with Melva Gomez who was a previous intern and is now serves as an administrative aid for Representative Otto. Melva shared her adventures as a staff member with all of us, while crediting the Austin Internship program and the Junior Fellows for all of her wonderful opportunities.

Invited by Alexis Gonzales, another Austin Intern from SHSU, to take a tour of Armando Martinez’s office, we left Representative Otto’s office on a mission. In Representative Martinez’s office, Scott Jenkines, the chief of staff for Armando Martinez, kindly greeted us. We were able to sit down with Mr. Jenkines while he answered any questions that we had and gave us insight about what occurs during the 140 days in session.

Jenkines_Students_Web

Jenkines also showed us his black Lucchese cowboy boots that were stitched with the House of Representatives logo, which I thought were pretty cool. Alexis was also there to give us information about her life as an Intern at the Capitol. She told us about her extremely rare experience of walking on the House floor without begin stopped and let us know that anyone wanting to be a future Austin Intern must be able to work with a flexible schedule. The tours of the offices allowed us to learn more about what happens in the capitol and gain great insight into the experiences of the current Austin Interns.

We left the Capitol overwhelmed by the awesome opportunities awaiting us in our future endeavors, although that did not stop us and our grumbling bellies in search for lunch. We made a quick stop at Whole Foods Market to eat, after windy through the huge amount of Austonians aiming to satisfy their hunger as well. Satisfied, we got back in the car and made our way home, whilst discussing the weekend and everything we had learned. Not many college students can say they understand the running of a campaign or have met the governor, but we can attest to both. Safely in Huntsville once again, we left each other ready for some good sleep and hopefully the next adventure LEAP throws at us.

Unknown's avatarAuthor mikeyawnPosted on June 2, 2015Categories Civic Engagement, Law, Politics, TravelTags Armando Martinez, Austin Interns, John Otto, LEAP Center, Melva Gomez, Scott Jenkines, SHSU, Sine Die, Texas CapitolLeave a comment on LEAP Center Students Meet Governor Abbott

LEAP Center Students in Austin: Day 3

LEAP students woke up to nerves this morning, looking ahead to a day of preparation and presentations. After roughly forty-eight hours of learning the ins and outs of campaign management, fundraising, budgeting, and direct voter contact, we finally had the chance to present our path to victory for our fictional candidates to an esteemed panel of expert judges, most of who had been lecturing us this weekend on the same topics.

We worked for the beginning hours of the day to practice and make finishing touches to our presentations, with jitters pervading most group sessions.

In the early morning, we made some last-minute revisions to our projects, working in groups or, occasionally, alone.

Mitchell_Sanchez_Web

By 10:30 we had to turn in our finished products and hope that everything would go well. After getting a group picture with the whole Campaign Bootcamp group, we split up into three different groups of three different rotations: presenting, a session on getting your foot in the door in the workplace, and a workshop over civic reflection and engagement in young people.

After the group photos, all of the groups were separated into three rooms, one of which was meant for civic reflection. Deborah Wise, the director of educational outreach for the Annette Strauss Institute for Civic Life was there to guide the session and explained to us that civic engagement is how the community gets involved with politics.

Civic_Group_Web

Once in the room she separated us randomly into three different groups where we discussed the lack of civic engagement as well as solutions for it. The topics revolved around the age gap in voters, why people don’t go out to vote and the impact of the media. Once we had enough time to discuss the issues and possible solutions, all of the groups sat together as a whole and we went into a deep brain storming session. Everyone had their own opinions for targeting younger people to get involved in politics but the main ones were to target education, parents, and how politics are viewed. I shared my opinion about the lack of education over local politics in high schools and giving politics a “young face”. Others shared their opinions of targeting the parents and educating them in politics. Deborah Wise then separated us into groups of 2-3 to discuss plans to boost civic engagement for younger people in communities. Once we had time to discuss our plans in the small groups we went back to our whole group and discussed them with everyone. The group as a whole agreed that the reasons that young people do not participate in politics is because they believe their vote doesn’t matter, they are undereducated in regard to local government and they believe it is an old mans game and its out of their reach. Solutions for this were showing younger people that they CAN vote by setting an example and being civically engaged ourselves, local government having a bigger part in high school other than just federal government and targeting issues in politics that affect the 18-29 year olds.

The Civic Reflections section was a great session that provided a more hands-on learning environment that we really enjoyed. Everyone was vocal and loved sharing and hearing different opinion. It showed us that people could really come together to solve an issue.

Heading to the conference room to present between the two different sessions, each group was given just eight minutes for their presentation and an additional seven minutes to answer questions from the judges.

Team_Lists_Web

As a student, the presentation was intimidating because groups were given relatively little time to prepare and practice. Although daunting, presenting to our judges proved to be a useful learning tool and a valuable public speaking experience.

Mitch_Presentation_Web

In addition, each group had the opportunity to observe various other groups present and learn from what they did well and ways they could improve. Stressed the whole weekend, the hard part did not end once the presentation was over, but instead the Q & A proved to be almost more strenuous, as the judges asked questions and probed for questions that could have been left out during the presentation. The group presentations may have been stressful, however; it was arguably the best hands on learning experience and preparation for a career within political campaigns.

Continuing with rotations we moved on to a presentation by Maegan Stephens, a communications lecturer at the University of Texas at Austin. We learned about the major steps for getting our feet in the door in political campaigns. We started with an interesting and fun activity of searching for the person sitting next to us on the internet and finding anything that could affect their possibility of getting hired. It was a fun way to learn about tactics professionals use to search job candidates and tips for us to remember when posting on social media. Next, we signed up for a LinkedIn account. Our trainer gave us tips for developing our account such as customizing our URL, and developing a strategic headline and summary. She also gave us great tips for building our endorsements and recommendations on our profile. After developing our LinkedIn accounts we moved on to interview tips. We learned that Interviews would be a very important part of an employer’s decision. We learned great ways to answer commonly asked questions in a strategic way and ideas about our goals to have clear in our mind before an interview. Clear goals will help us build a story and may brand our name. Interview delivery tips are also of great importance. We should be able to deliver effectively even if we might be nervous during an interview. Lastly, we discussed networking and the importance of making connections in political careers. Sometimes networking may be hard, but we learned excellent tips on how to approach it and overcome challenges. Networking should be the next step for getting our foot in the door.

Drew_Wrapup_Web

After our rotations and regrouping in the main conference room, we were able to give some feedback as a large group about what was good and what could improve for next year. Following the opinion piece, we finally received the judge’s decisions on the different categorical winners for the campaign plans and also the overall winner. Representing Sam Houston State University, Constance Gabel and her group Democratic Team 4 won the “Get Out the Vote”/voter contact category over the other teams efforts in the same area. Needless to say after much networking techniques, knowledge, and tools for campaigning presented to us, we left the New Politics Forum Campaign Bootcamp completely different students.

Inspiration_Wall_Web

We did some brief site-seeing around campus…

Tower_Girls_Web…and then headed back to the hotel.

At this point, Jazmin Perez and Mitchell Sanchez had to leave, going back to Huntsville to begin work the next day.  The rest of us, however, stayed on in Austin for another day to watch the House and Senate in their final day of the session.

To finish the day, we ate dinner at The Clay Pit, a wonderful Indian restaurant in the heart of Austin’s downtown. Most of us not ever having tried Indian, it was such a blessing to have a waitress that clearly walked us through the menu and gave suggestions that turned out to be delicious. We tried many different kinds of dishes including Naan, a pita bread type of dish, a seafood grill, Tikki Masala, a red sauce, Khuroos-E-Tursh, a chicken dish stuffed with cheese and spinach in a sweet, almond sauce, and Lamb Roganjosh, a lamb dish in an onion sauce that might have been the table favorite. We finished with a dessert of Chai Spice Crème Bru Lee, rice pudding, and vanilla pudding with a side of grated carrot pudding. Stuffed, we left the restaurant to take a late night stroll through some of the older parts of UT’s campus.

Selfies at Night
                  Selfies at Night

We spotted some art and some strategically placed greenery, but the evening and the whole weekend culminated standing between the UT Tower and the Capitol, feeling the immensity of the city and our civic purpose as college students in a time full of political apathy. We also ended the weekend a much closer group, better prepared to tackle future challenges and opportunities.

LEAP_Girls_Circle_Towers_Web

We ended the evening exhausted and drove back to the hotel ready to tackle the last day of our weekend trip.

 

LEAP Center Students with Matt Glazer and Luke Marchant
    Glazer, Marchant, and LEAP Students

LEAP Center Students would like to thank Emily Einsohn, Drew Galloway, Luke Marchant, and Matt Glazer for leading such a great program!

Unknown's avatarAuthor mikeyawnPosted on June 1, 2015Categories Civic Engagement, Law, Politics, TravelTags Annette Strauss Institute, Austin, Campaign Bootcamp, Civic Engagement, LEAP Center, Luke Marchant, Matt Glazer, NPF, SHSU, UT TowerLeave a comment on LEAP Center Students in Austin: Day 3

LEAP Center Students in Austin: Day Two

Upon arrival this morning, boot campers were greeted with warm breakfast tacos, fruit, homemade granola, yogurt, and coffee to start the second day of NPF’s Campaign Bootcamp. It was a great start to a fourteen-hour day, filled with learning about all manner of campaign topics.

LEAP_Center_Students_Walking_web

Chris Perkins & Polling
The first presentation of the day was centered on polling and how to use it to your advantage within a campaign. The speaker, Chris Perkins, partner at Wilson Perkins Allen Opinion Research and an expert on quantitative and qualitative analysis, presented helpful guidelines to think about when managing a real campaign.

Chris_Perkins_NPF_Web

One of his main points throughout the presentation was the importance of targeting: “targeting the right persuadable voters is key to victory, especially if you cannot afford to reach out to everyone.” His close created a seamless intro for the next session, how to craft a campaign message.

Rindy Miller Media, Crafting a Message

That presentation, crafting a campaign message for earned and paid media, was led by veteran media consultant Cynthia Miller, with her spouse Dean Rindy, also a media consultant.

Rindy_Miller_NPF_Web

They gave us strategies for effective message delivery and great ways to build a campaign message. We learned the four key rules:

  • visualize the message,
  • tell the story,
  • use emotion,
  • and keep it short.

We were also reminded “it’s not what you say, but who you are.” A great way to promote a successful message is by frequency and repetition because it takes the human brain five or more repetitions before it recognizes an important message. After ten repetitions, the human brain has absorbed the message, which is especially applicable for voter contact via mail. All these great tips and strategies will be very useful when strategizing for our campaign presentations tomorrow afternoon.

Rindy_Miller_NPF_3_Web

Vincent Harris & Social Media

We were then introduced to “The Man Who Invented the Republican Internet,” Vincent Harris. His presentation was filled to the brim with energy and strong delivery.

Vincent_Harris_NPF_Web

Harris, CEO of Harris Media, discussed the power of the digital media and the leverage this medium can bring to a party. Facebook, a large part of the digital media, plays a vital role, as do other smaller social media outlets. Currently working on Rand Paul’s bid for President, Harris believes digital media will be one of the deciding factors of the election. The direction and the ever-changing political climate have indicated that the Internet along with digital media will become king in political campaigns. The capabilities with rapid response will make it especially crucial in the end game parts of elections. Sticking to one or two messages makes getting the word out simple and effective, and it worked for us–as we remained engaged in the midst of a long Saturday.

LEAP_Students_Audience_2_Web

Of course, crafting the message is part of the battle—implementing that message is another part.

“The great thing about the NPF, is that you learn so much, from so many people, in such a short time.”–Constance Gabel, LEAP Center VP

Matthew Brownfield, Colleen Loper, and Voter Targeting

After the break we were introduced to Mathew Brownfield, partner at Murphy Nasica & Associates, and Colleen Loper, campaign director at Annie’s List.

Brownfield_Loper_1_Web

This session focused on teaching us the essentials of targeting, voter contact and voter files, and how to get the most from knocking on doors. Essential information resources for the campaign manager, according to Brownfield and Loper, include the district’s electoral history district census data, and on-the-ground reports. Each mentor then went into specific tools that their party utilizes to narrow their voter targets as quickly and accurately as possible. Loper spoke about the main Democratic tools, which include the Voter Association Network (VAN), DCCC, DND, TDP, Blue Labs and the Analyst’s Institute for research. Brownfield admitted that the Republicans are lacking in this field by only having the GOP data center, but he still gave general research methods such as the state party databases, county party databases and voter files.

The two presenters then explained how important door-to-door campaigning is and how it is much more effective when trying to get out the vote (GOTV), but can be much more time consuming than phone calls. We learned that “knocking on doors” drives turnout and can be an effective method when trying to target moderate voters. Knocking on doors also insulates the campaigns from any change in opinion that the targeted voter might have had. Brownfield also mentioned that block walks during door-to-door campaigning can provide intelligence on the electoral situation of the opposing campaign. The two presenters agreed that the most appealing aspect of door-to-door campaigning is all of the positive media attention that can be earned. We learned that a good strategy when knocking on doors for a campaign is to have the candidate himself or herself knocking on doors as well. The presenters ended by mentioning that the candidate should always show that they are willing to put in work even in the smallest aspects of the campaign and that they can change a targeted voter’s mind easily, especially face-to-face.

Maegan Stephens and Communication

Finishing up the day of informative sessions, the energetic communication specialist, Maegan Stephens, focused on political pitches and presentations.

Megan_Stephens_Web

She began by engaging the students in a quick icebreaker, allowing them to move around and tune in.

Ice_Breakder_Exercise_Web

Throughout this session, Ms. Stephens covered the content, delivery, slide deck, and questions and answers section of a successful presentation as well as the tools to create a political pitch. More specifically, she discussed the three parts of the content: the introduction, strategy, and the conclusion. She also emphasized the importance of delivering a presentation, being conscious of the presenter’s non-verbal and vocal communication. With her help we gained knowledge and confidence beneficial to our upcoming presentations.

Luke Marchant, Matt Glazer, Drew Gallaway, Coda

Luke Merchant and Matt Glazer, boot camp mentors, wrapped up the day with last-minute details and Q&A regarding the project and presentation…

Audience_Web

…followed by a brief overview of tomorrow’s agenda by Drew Galloway who, prior to working for the Annette Strauss Institute, worked for the White House.

Audience_3_Web

While  listening and learning occupied students through most of the day, the evening hours were spent creating mock campaigns…

Kaitlyn_Mitchell_Groups_Web

…from real data and hypothetical candidates from House District 117 in San Antonio.

Mitchell Sanchez and Luke Marchant
Mitchell Sanchez and Luke Marchant

We once again practiced the “working dinner” concept and vigorously tried to get as much as possible done in our teams, with the help of our mentors, Mr. Merchant, Mr. Glazer, Ms. Holden, and Ms. Moore.

Karlas_Group_NPF_Web

Balancing different topics such as budgeting and polling, LEAP Center students tried to recall as much as possible from the previous sessions to create campaigns that would make the mentors proud.

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Finally, with work still left to do, we left the campus for the hotel around 10:00pm, for an evening of blogging, research, and presentation practice. Hopefully, some sleep will follow this evening while we look forward to a packed day of presentations tomorrow.

Unknown's avatarAuthor mikeyawnPosted on May 31, 2015May 31, 2015Categories Civic Engagement, Law, Politics, TravelTags Annette Strauss Institute, Drew Galloway, LEAP Center, Luke Marchant, Matt Glazer, New Politics Forum, NPF, SHSULeave a comment on LEAP Center Students in Austin: Day Two

LEAP Center Students in Austin: Day One

The LEAP Center Student Advisory Board (and some fellows SHSU students) embarked to Austin this week to attend the New Politics Forum’s “Campaign Bootcamp.”  But in the true multi-disciplinary spirit of the organization, we had a few other things to tackle first…

Salado Creek

To begin of our first full day in Austin, LEAP students headed to Salado, TX to explore a tiny, tourist town full of southern hospitality. Upon our arrival, we visited Salado Creek with hopes to see Tabletop Rock, where wagons crossed the creek bed during the nineteenth century. The group took the opportunity to take selfies with the overflowing creek.

Salado_Creek_Groupie_Constance

Salado College

In the nineteenth century, Salado was also home to Salado College, which had 300 students at peak registration. Unfortunately, in 1901 the college burned down leaving ruins which have since been converted into a public park. The ruins made for an exciting photo opportunity!

Following our visit to the Salado College ruins, LEAP students eagerly enjoyed browsing about in local shops. We encountered many different types of art, jewelry, and homemade goods. Helping to boost our energy, the group stopped at Salado Mercantile, a gift shop, which offered a variety of unique bottled sodas and their specially seasoned crackers.

The Legend of Sirena

Regaining a bit of jump in our step, the LEAP Center students headed to the statue of Sirena, by Troy Kelley. According to mythology, Sirena, an Indian woman, wished to marry a brave man who did not feel the same passion for her. Drawn by her pain of unrequited love, a magic wielding catfish found her and promised her marriage with the warrior if she swam as a mermaid with him each full moon for a year. She married her brave man, knowing that no human could see her in her mermaid state, lest she be mermaid forever. The last full moon of her penance, Sirena’s husband saw her swimming in the river, sealing her mermaid fate. She now lives as a bronze sculpture, forever in anguish on the bank of Salado Creek.

Sirena_LEAP_Center_Students

To suppress our mid-morning sweet tooth, we made our way to a special treat that included sampling a delicious assortment of fudge at Salado’s Mud Pies Pottery. In the end, the group favorites were the crème brûlée, red velvet, and salted caramel fudge. Inside, we also eyed with want the wonderful ceramics masterpieces by local artist, Titia Arledge.

Salado’s Sculpture Garden

One of the unique parts of Salado proved to be the Salado Sculpture Walk. Consisting of a single pathway and a small creek, the sculpture walk was an unexpected surprise. Students enjoyed observing the unique pieces of art such as Troy Kelley’s “Handicapped Mask” and another by La Paso named Starburst for its kinetic motion.

Salado_Sculptures_Groupie

Bringing the adventure of Salado to an end, LEAP students had the opportunity to watch one of Salado’s glass blowing artists, Aaron Gist, in action as he created hand blown pieces for a Chihully-like chandelier masterpiece. Watching in amazement, LEAP students observed the art of making glasswork in one of the many local shops that exhibits the importance of art to Salado’s community.

Georgetown’s Monument Cafe

On the way back to Austin, LEAP students made a speedy stop for lunch at the Monument Café in Georgetown.

Monument_Cafe

The Cafe specializes in breakfasts (served all day) and lunches.  We opted for the lunch fare, with our group enjoying home cooked biscuits, club sandwiches, burgers, and delightful fried blueberry pies with frozen custard.  The food was good, the service was friendly and quick, and we left satisfied and in a hurry to get to the  New Politics Forum Campaign Bootcamp.

New Politics Forum

Our Salado adventures were so intriguing that we arrived late to the University of Texas campus and managed to walk straight into the beginning presentation. Luke Marchant, the director at Mammoth Marketing Group, who has successfully managed state and federal political campaigns for people such as U.S Senator Marco Rubio, was our first Republican mentor along with Democrat Matt Glazer. Matt Glazer is currently the executive director of the Austin Young Chamber of Commerce and is also a seasoned NPF democratic mentor. The two mentors opened up by discussing the types of campaigns and highlighted the different areas of them. We learned that using previous polling data would help us decide to simply mobilize the voters or persuade new voters. Marchant and Glazer also spoke to us about the elements of a campaign and some of those elements include knowing the reason why are you running, the issues that matter, the goal and the message that you want your campaign to portray. Asking yourself why you are running is one of the most important questions of campaigning.

After a short break, we were introduced to Rob Johnson and J.D. Gins. Rob Johnson is the former campaign manager for Rick Perry for President and J.D. Gins is the executive director of Travis County Democratic Party. Like the first two speakers, Gins and Johnson are men of opposing parties to fulfill the nonpartisanship ideals of the program. Both speakers agreed that running a campaign involves “blocking and tackling”, meaning that following the steps to create a successful campaign is key. Rob Johnson pointed out that the Digital Director is one of the most important persons in a campaign and that adapting to society is crucial to produce a win.

Johnson and Gins at NPF
Johnson and Gins at NPF

When Gins and Johnson are determining if they want to run the campaign of a candidate, they ask a few important questions, including whether they have enough money, whether there’s an open position, and most importantly whether a candidate WANTS to run and put in the effort that it takes to win. As Gins said, “When you walk in, do the work in front of you” meaning that not even the candidate is above the smallest job that needs to be done.  Before closing their presentation and going to a break, the two men let the students know that they look for people who take direction well, work hard, are willing to challenge the senior staff, while being humble enough to ask for help.

When we returned from our break, Pasha Moore spoke to us about fundraising. She informed us of the reasons individuals give to campaigns and the components of a finance plan. There are many reasons that people give, such as friendships, habit, to change or affect policy, but Moore let us know that the main reason that people give to campaigns is simply because they are asked. She also emphasized “the ask”. There are different ways of asking and you should always be confident and straight forward when asking people to donate money. Finally, she closed by reminding us to always thank the donors.

Seeing as the afternoon was turning into evening, we finished the last session to emulate a real campaign scenario with a “working dinner” of pizza and salad, while being able to meet and interact with our teams for the first time.

Mitchell_Group

The weekend of campaign bootcamp consists of long days of training, finishing with presentations from each team on Sunday. Ironically enough, most of the LEAP Center students, Republicans at heart, were placed on Democratic teams. This might stem some interesting debate among peers.

Our first task as a team was to pick a name. This proved to be a great way to interact with our team for the first time and share ideas. After so much brainstorming we finally came up with our team names and began planning for our presentations. We shared our ideas on different political views, which should prove helpful in order to strategize for our campaign plans.

After our “working dinner” it was time to get back to our next presentation on volunteering. Executive director of the Dallas County Democratic Party, Taylor Holden, presented how volunteers are the building blocks to a campaign. We learned about recruiting, training, and rewarding volunteers. Volunteers will authenticate and build momentum for a political campaign. We learned the cardinal sins and commandments of volunteering such as never lie or skip training and building relationships with volunteers. Seen by most as the most important building block of a campaign, we sat with bated breath while taking in all of the complexities that volunteering entails.

Exhausted, we ended our first day of campaign bootcamp and headed back to the hotel. On our way back to the hotel we made a quick stop at the Capitol building for a goodnight selfie.

Capitol_Groupie

Excited about our day tomorrow full of training, we headed to bed ready to learn and soak up all that boot camp has to offer.

 

Unknown's avatarAuthor mikeyawnPosted on May 30, 2015May 30, 2015Categories Art, Civic Engagement, Politics, TravelTags LEAP Center, Luke Marchant, Matt Glazer, NPF, Rob Johnson, Salado, SHSU, Texas CapitolLeave a comment on LEAP Center Students in Austin: Day One

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